WORK 01
Brand Strategy & Launch
As a new brand seeking to stand out in the industry against established market leaders, this global cybersecurity brand needed to disrupt a crowded market, build brand awareness, and create a recognizable brand voice.
WORK 02
Unpitchable
A global CDP needed to activate its ABM platform at scale to attract new logos and expand existing clientele. The bespoke media strategy brought to life their category, their position within the category, and areas of opportunity to grow their pipeline.
Alicia Alongi 