I think

the success of any marketing strategy is ultimately decided by the brand’s ability to solve a problem and tell a story

bold ideas are too often wasted on boring companies

the best accounts and customers sometimes have the messiest data

deterministic is preferable, but I’m comfortable with probabilistic

not meeting a deadline is not an option

people who can’t take criticism can’t improve

being right isn’t nearly as important as admitting when you’re wrong

the two most important qualities in a leader are self-awareness and empathy

to be a good marketer, you must be an expert on the market

no clients or budgets deserve small ideas or half-assed work

big clients and big budgets don’t preclude your responsibility to make every dollar count

ambiguity and uncertainty are opportunities for trailblazing

too often people lean on gut feelings because the data tell a story they don’t like

too many B2Bs hesitate to embrace modeling and machine learning because they don’t understand how they work

if the client never tells you no, it’s because you’re not trying hard enough

I am

adult tap student

a logophile

a font nerd

a bulldog (go dawgs!)

And I’m terrified when my kids are silent in the other room.